hipSwan

My no-show socks are SO comfy - soft and snuggly and yet they stay up perfectly. No puddling under my instep, even after a whole day walking round town in them. Plus they are made from organic cotton AND a tree was planted when I ordered them. What's not to love?

I never thought I'd use the word 'game changer' when it comes to socks, but here we are... I was looking for a pair of invisible socks which didn't show when wearing tennis shoes/trainers. I normally buy my socks from M&S but the reviews for their no-show socks were absolutely appalling so I decided to Google for alternatives. That's when I stumbled across HipSwan. And I'm so glad I did. These socks are brilliant. They're very soft and cushioned in all the right places. They wash well on a cold/delicate cycle (I put mine in a wash bag to protect them a bit more in the machine too). I was a little worried that they wouldn't fit me as I have narrow 8/9 size feet, but they do. The silicone strips leave a tiny indent on my heels when I take them off, but it's not painful or anything like that. The fantastic thing about these is that they don't slip off my feet when I wear them, and that's thanks to the genius silicone strips on the heel. If you're thinking about buying these, just do it!

As part of my mission to only buy independent, British, quality, ethical, ecological, beautiful items...these socks from HipSwan tick the boxes. They are great; comfortable, grippy, cute.

These socks are what I have been looking for. They are comfortable, soft against the skin, the toe and heel gussets are robust, and most important (thanks to the silicone strips) - the socks don't slip half way down my feet once I start walking!! I have wasted money on trainer socks that slip, or are weaved so thin that there are holes in the toes after a few wears. I am happy to highly recommend these socks as value for money, and also to support a business that considers the environment.

Fabulous socks, lovely and thick and hard wearing as I’m in them all day teaching - wash well and stay put around the arch of the foot brilliantly - very grippy! Best I’ve worn and will be buying them again .

These socks are comfortable on all parts of your feet – all the way from your ankles to your toes. They offer support without being restrictive. If you’re the sort of person who has never really invested any attention into what you put on your feet, like me, these will literally blow your socks off. The cushioning has a luxurious, soft feel, and the socks lovingly hug your feet. Love the brand.

Saw these socks on Instagram and ordered them to give them a try. I’m wore them to my class this week (when it’s been SO cold) and they were perfect - super warm and non slip as well as being just a bit stylish! I’ve ordered pairs for several people for Christmas. Well done on a great product!

I wasn’t sure which to go for so went for the multipack. All of them are great! Super quality, very comfortable and excellent value. Problem is I still don’t know which to go for now to get more pairs of as I love them all - another multipack maybe! Also love that I am making a difference to the world through buying sustainable, considered products which actively contribute by planting a tree

I’ve considered trying merino running socks for years but never taken the plunge until now. So comfy and cushioned, I almost felt like a gazelle on my last run! And that’s saying something. Love these socks. Will be repurchasing 😊

I have worn my roam socks with a number of different shoes now and found them to be very comfortable, soft and stayed in place. After washing they have kept their shape well and have shown no signs of bobbling.

Wore these straightaway on a long walk ( didn’t quite make it a run!) and they are super comfortable. The kind of socks that give you that ‘happy feet’ feeling. Really pleased with my purchase

Bought a 5 pair pack of the grey speckled Chill socks for me and my daughter. They are so comfy and never fall down. Have washed them several times and they still look as good as new. Love the colour even though they’re hidden! Fabulous quality and my daughter was delighted with them too.

I love these socks, they’re lovely and thick and fit me perfectly (UK size 6). Nice and cosy for my pilates class now the weather’s getting a bit colder :)

These Roam socks were thicker than I'd imagined, making them oh so comfy, but I worried they'd make my shoes too tight. I needn't have worried, as it turned out, they just cushioned my feet as I walked. I generally walk about seven or eight miles a day. I've worn these socks three days this week and they have kept my feet happy. Will definitely be ordering more...