why 20,000+ customers have made the switch to hipSwan

not just socks. a smarter choice.

At hipSwan, we believe socks should do more. That’s why we make high-quality, consciously crafted socks that feel better, last longer, and tread lighter on the planet.

What do you get with hipSwan? Premium sustainable yarns like organic cotton and merino wool, designed for serious comfort and performance. From seamless toes to cushioned soles and no-slip heels, every detail is built to support your everyday moves.

What you won't find are wacky designs meant to draw marketing attention. Our product catalog and color palette are stable, neutral, and reflect our customers' preferences.

shop bestsellers →

performance without compromise

While every business leaves an environmental footprint, at hipSwan we aim to reduce or eliminate our impact by:

(1) Producing in small, limited-quantity batches—cutting waste while staying closely tuned to what our customers love.

(2) Opting for recycled yarns, packaging, and other materials—where product performance will be equal or superior to new versions.

(3) Offsetting our carbon emissions throughout our supply chain—we contribute to environmental remediation projects that actually remove carbon from the environment.

(4) Planting a tree for every order—through our partnership with TreeSisters, we have funded the planting of over 20,000 trees in high-impact zones.

more on sustainability →

delighting our customers

Every day we receive "fan mail" from our growing ranks of happy customers, which is the ultimate measure of our success.

To date, we have received over a thousand glowing reviews and have earned a feature in Marie Claire magazine.

Over 50% of our sales come from repeat customers and our return rate is well under 3%.

To sum it up, this is what you'll get as a hipSwan customer:

✔ Exceptional comfort & durability
✔ Top-quality materials, thoughtfully sourced
✔ Sustainability without compromise
✔ Customer care that is second to none

shop bestsellers →